Larry Cohen’s 35-year career in print and digital publishing in the travel and tourism category has included multiple segments…MICE, global business travel, outbound leisure, domestic leisure and inbound leisure…with both trade and consumer products.
His company, Northeast Media began representing Phoenix International Publishing in 1994 with the third issue of its British Magazine, Essentially America. Northeast Media and Cohen have collaborated in the launches of the German, Nordic and Chinese editions as well as in the development of affiliated digital products.
The common thread in all of these products is the focus on prior visitors, identified by research to be the most likely future visitors to most every destination.
The latest product, Spearfish, harnesses the ability to identify prior visitors to destinations as identified by in-person credit card spend with digital advertising served to those travelers via a curated network of brand-safe websites. This product can be used to generate repeat visitation or as a tactic in a conquest marketing strategy.
Spearfish was launched as a domestic tourism product in July, 2020 and has already generated 200 campaigns for 70 destinations of all sizes from across the country.
Northeast Media also represents Sherbet London Taxis (taxi wrap advertising) and newspapers such as The Daily Telegraph in the UK and La Repubblica and La Stampa in Italy.
Cohen lives with his wife, Jan, in Weston, CT and has been active in many travel industry associations. His current affiliations include New York Travel Industry Association, Louisiana Travel Association, US Travel and SKAL where he serves as Vice President of NY SKAL.
Cohen is a graduate of the University of Missouri School of Journalism.